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Press Release Nov. 2014


Rod Heasley (KISS Concepts Group) Signs Publishing Deal With Waymaker Learning Corporation (WLC) For New Book, “Race to The Finish Line…How to Open and Run an Independent Automobile Dealership”

Rod Heasley has teamed with other automobile industry leaders from across the country to release the new book, “Race to The Finish Line.”

Charlotte, NC – November 4, 2014 –Rod Heasley-President of KISS Concepts Group (a North Carolina based auto dealer sales & marketing consulting agency)announces that along with a select group of the country’s leading experts, to co-write the forthcoming book titled, Race to The Finish Line…How to Open and Run an Independent Automobile Dealership. Marty Coates, recently signed a publishing deal with Heasley and the other authors to contribute their expertise to the book, which will be released under the Waymaker Learning Corporation imprint. Heasley will contribute a chapter titled, “Handshake to Handshake..The 8 Steps to a Successful Sale”

Waymaker Learning Corporation describes the book:

Getting a dealer license is just the beginning. To be successful in the business, a new dealer needs to learn from the best in the business. This book puts the tools in the toolbox of the new dealer that will help them be successful.

Race to The Finish Line is a compilation of great ideas from some of the best dealers and industry leaders. The topics and content is tough, direct and impactful.

Waymaker Learning Corporation teamed up with its client, the Carolinas Independent Automobile Dealers Association (CIADA), to produce this project. Legendary National Hot Rod Association (NHRA) driver and owner, Buddy Martin, of the famous Sox and Martin Racing Team, wrote the forward in the book. The authors included in the book do not receive direct royalties from book sales. Most of the proceeds go directly to CIADA, a non-profit organization supporting independent dealers in North and South Carolina.

The book is tentatively scheduled for release in November 2014.

You may contact the publisher at:

Waymaker Learning Corporation

1082 Greenview Drive

Florence, South Carolina 29501

Telephone: 843-229-3546

About Rod A. Heasley:

Rod is the President and CRO of KISS Concepts Group a

national auto dealer sales and marketing consulting agency based in North Carolina. KISS Concepts Group has affiliate offices in Texas, Michigan, Virginia, California, Ohio and Pennsylvania.

KISS Concepts Group offers automotive retail sales analysis and training along with sales and marketing consultation services to independent auto dealers with special emphasis on BHPH. KISS Concepts Group also offers unique & innovative “aftermarket programs” for franchise as well as independent auto dealers with a specialty programs for the BHPH side of the industry.

With over 30 years in the automotive retail sales and products industry, Heasley is a contributing international writer with numerous articles on auto dealership sales procedures and self-motivation topics that have been published nationally as well as in Canada.

Rod is a highly sought out speaker and presenter for national independent auto dealers and BHPH industry conferences. He regularly conducts sales training seminars throughout the country for NIADA state dealer associations and is the author of the NIADA best Practices dealer training seminar entitled “Regulation & Revenue ..After the Handshake” and ” Street level Bankruptcy 101″ . His upcoming book ” Back to Basics-Relationships not Transactions” is expected to be published in the 2nd quarter of 2015. 

Rod A Heasley

KISS Concepts Group LLC

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